Who We Are

NOT YOUR AVERAGE AGENCY

At the root of it, UPBrand is a full-service advertising agency with a focus on branding and strategy-driven creative. But that’s just the starting point.

 

WHERE WE’RE GOING

Our mission and promise set our course.

Who we are - UPBrand

  • Vision: A team that’s respected for its work, culture and impact.
  • Mission: UPBrand builds brands and business results through strategy-driven creative.
  • Promise: We create desire at every touchpoint. We blend best practices in branding, digital marketing, and emerging tech to help brands define their authentic position through the entire customer journey.

HOW WE GET THERE

Our core values serve as our guide. Whether we’re hiring new folks, communicating with one another or creating world-class work, these six pillars guide everything we do.

Collaboration

We don’t do things halfway, and we don’t let each other off the hook. True collaboration means challenging, inspiring, and lifting each other up to do work we’re all proud of.

Curiosity

We are seekers, always exploring and questioning. Curiosity fuels our imagination, allowing us to dive deep, get inventive, and discover unexpected solutions that transform brands.

Care

We’re fueled by empathy, gratitude, and a fierce dedication to doing things that matter. We’re here because we care—about the work, each other, and the difference we make together.

WHO'S ON BOARD

If a car doesn’t have the right fuel, it doesn’t go. At UPBrand, none of our breakthrough strategies would be possible without the energy that powers us forward: our people. We’re big on collaboration and efficiency, so we group like-roles into teams with unique responsibilities.

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Creative L

Our creative team specializes in turning insights into fresh ideas that ring true to a brand’s authentic self. Made up of art directors, copywriters and creative directors, this group of powerhouse thinkers collaborate daily to tell brand stories in relevant and engaging ways. The creative director leads our creative visions and oversees all project aspects, from ideation to implementation.

DIGITAL L

Our digital team launches online campaigns, analyzes monthly data and investigates new trends in the industry. Testing and learning is a big focus, and they collaborate with other members of UPBrand to make data-driven decisions that push our clients above the fold.

DEVELOPMENT L

The UPBrand web whizzes build, optimize and maintain sites for our clients. From back-end development to routine maintenance, the team partners with the creatives to weave an interactive narrative online that captures a brand’s true identity.

PROPS L

The production and operations crew includes our project managers, producers and operations functions. They’re all pros at assigning roles, creating timelines and communicating with the team to reach deadlines. These folks are also responsible for bringing ideas to life, building relationships with vendors and working to find new resources to take UPBrand’s work to the next level.

EXECUTIVE & LEADERSHIP L

Leadership takes the wheel and steers UPBrand toward its strategic goals. While they have titles like President and Vice President, they all have extensive experience working in the industry as ad people themselves — giving them valuable perspective into agency life. They pursue new business opportunities, offer inspiration and keep the agency up and running.

BRAND MANAGEMENT L

Outside of keeping projects on-strategy and on-brief, brand managers serve as thought partners for clients — walking them through our process and making sure the end product meets expectations. Their impressive people skills and brand expertise keep everything organized and strategically aligned from start through finish.

tooltip text
Creative L

Our creative team specializes in turning insights into fresh ideas that ring true to a brand’s authentic self. Made up of art directors, copywriters and creative directors, this group of powerhouse thinkers collaborate daily to tell brand stories in relevant and engaging ways. The creative director leads our creative visions and oversees all project aspects, from ideation to implementation.

DIGITAL L

Our digital team launches online campaigns, analyzes monthly data and investigates new trends in the industry. Testing and learning is a big focus, and they collaborate with other members of UPBrand to make data-driven decisions that push our clients above the fold.

DEVELOPMENT L

The UPBrand web whizzes build, optimize and maintain sites for our clients. From back-end development to routine maintenance, the team partners with the creatives to weave an interactive narrative online that captures a brand’s true identity.

PROPS L

The production and operations crew includes our project managers, producers and operations functions. They’re all pros at assigning roles, creating timelines and communicating with the team to reach deadlines. These folks are also responsible for bringing ideas to life, building relationships with vendors and working to find new resources to take UPBrand’s work to the next level.

EXECUTIVE & LEADERSHIP L

Leadership takes the wheel and steers UPBrand toward its strategic goals. While they have titles like President and Vice President, they all have extensive experience working in the industry as ad people themselves — giving them valuable perspective into agency life. They pursue new business opportunities, offer inspiration and keep the agency up and running.

BRAND
MANAGEMENT L

Outside of keeping projects on-strategy and on-brief, brand managers serve as thought partners for clients — walking them through our process and making sure the end product meets expectations. Their impressive people skills and brand expertise keep everything organized and strategically aligned from start through finish.

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