Our Culture

To us, collaboration means more than brainstorms and high fives. It’s holding each other accountable to the highest standards of excellence. That means stepping out of our comfort zone and challenging ideas with respect and a razor-sharp eye.

Part of what makes UPBrand so special is our commitment to establishing a fear-free zone, and that means leaving egos at the door. We believe good ideas can come from anyone, and by eliminating negative judgment or punishment, we can continue to produce our best work.

UPBrand is in the business of creativity — and there’s no greater fuel for creativity than new people, perspectives and experiences. Our commitment to diversity, equity and inclusion is rooted in a shared belief that our best work happens when we’re free to be ourselves and challenged to think beyond the familiar. We believe that requires empathy and effort, so we embrace actions and behaviors that create a more equitable environment, such as: enacting diverse hiring practices, educating our team and aligning ourselves with clients and partners who share these views. Together, we will become a creative force for good.

Team bonding is important, but not the awkward icebreaker kind. In between creating world-class work, we take time to blow off steam with fun traditions like holiday parties, watching the Cardinals play on Opening Day and placing our bets at Horse Hooky (if you don’t know what this is, just wait). Not to mention, we celebrate birthdays, anniversaries, happy hours and any other occasion that brings us together.