EVERY JOURNEY STARTS SOMEWHERE
And for UPBrand, that somewhere was the bustling streets of New York City where a young Jeff Insco began his career. While he started off as a writer, he quickly made his way to agency leadership thanks to his talent for learning on his feet (and also not getting caught for the countless pranks he pulled).
One of the most valuable lessons he learned during his decade on the scene wasn’t just how to create a successful ad. It was how to create a successful agency. From business protocols to company culture, Jeff took note of the functions of agency life — what worked, what didn’t and why — and took that knowledge with him to St. Louis in the early 2000’s.
It was here that he envisioned an agency that combined the very best business practices with world-class creative. Somewhere people could be their authentic selves, practice their craft and feel supported by a company structure they could rely on.
It took grit, connections and perseverance to bring this vision to life, but in 2010, UPBrand opened its doors in St. Louis. Since then, our agency has worked with international clients, outgrown multiple locations and even prospered during a pandemic. All throughout, we never lost sight of that original vision: to be a place where people and ideas can thrive.
